Participant story:

People with limited incomes choose among competing priorities each month.  Should they catch up on the phone bill this month or the rent?  Do they purchase perishable foods, such as vegetables, or pay for an afterschool program?    Some researchers have even suggested that having competing demands are a reason people experience food shortages.  

A participant reach out and shared with us that they had always prioritized healthy, fresh foods for their families, so they were not able to do other things they wanted.  Since participating in the Healthy Opportunities Pilot they were able to afford to purchase the shoes and pay for the afterschool activity fees that would allow their child to play soccer.